Blog — Analytics
Product updates, guides and playbooks on running social media with AI.
How to read YouTube Analytics for a business channel: impressions and CTR, the retention graph, traffic sources, Shorts metrics and what to fix first.
Telegram Channel Analytics: Views, ERR and Sources ExplainedHow to read Telegram channel stats: what counts as a view, how to calculate ERR, where subscribers come from and how to spot fake growth before buying ads.
Target audience analysis for social media, without personasHow to analyze your target audience for social media in one evening: five data sources, a segment card instead of a persona, an interview script and content.
Instagram reach dropped? 9 causes and how to diagnose eachWhy Instagram reach is down and how to find the cause: which Insights numbers to compare, where to check Account Status, and what to do about each of 9 causes.
UTM tags for social media: track which posts actually sellUTM tags for Instagram, Facebook and Threads: a naming scheme, a link-building sheet, where to read results in GA4, and what to do when sales happen in DMs.
Social media report template: what to show each monthA monthly social media report template in six blocks: what clients and bosses need to see, where to pull each number, and how to compare months honestly.
Social media competitor analysis: a legal spying toolkitHow to analyze competitors on social media with free tools: who to track, where to see their ads and top posts, a 12-field sheet, a 30-minute monthly routine.
Social media audit in one evening: checklist with scoringA DIY social media and Instagram audit: 20 checks scored 0–2 across profile, content, numbers and DMs, what your total means and how to turn it into a plan.
Social media metrics that convince a CFO: reach to revenueWhich social metrics to show leadership: the reach-to-revenue chain, UTM tags and promo codes, CPL, CAC and ROMI math, fair KPIs for a social media manager.
Instagram Insights explained: what every metric meansWhat viewers, reach, profile activity, skip rate, replays and Stories navigation mean in Instagram Insights. Every metric explained, with benchmarks.
YouTube Shorts for Business: Strategy, Rhythm, NumbersHow Shorts differ from Reels, which three video types work for business, how to shoot three weeks of them in a day, and the four Studio numbers that matter.
Engagement rate: how to count it honestly in 2026Three ER formulas and why every tool shows a different number. A worked example, benchmarks by account size and network, and honest ways to lift engagement.
Instagram analytics: the 7 metrics that actually matterWhere Instagram stats really live and which 7 metrics change decisions: reach, views, sends, saves, Reels retention. With a table and a 15-minute weekly ritual.
Best time to post on Instagram, Telegram and XThere is no universal "Tuesday at 11 a.m." Here is how posting time actually affects reach on Instagram, Telegram and X — and how to find your own slots.
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